Changdeokgung Place [UNESCO World Heritage], the second grand palace of the Joseon Dynasty, built in 1405 by King Taejong (the 3rd king of the Joseon Dynasty). Although an independent palace, Changdeokgung is connected with Changgyeonggung (Changgyeong Palace) and the two palaces were utilized together. Changdeokgung was also the favored residence of many Joseon Dynasty kings. For this reason for many, Changdeokgung is the place which most represents the Joseon Dynasty.

Namsangol Hanok Village is a collection of five hanoks (traditional Korean houses) from the Joseon Dynasty (1392-1910), recovered from different parts of the city and relocated to the northern foot of Namsan mountain. The interiors of each of these five houses reflect owners from different walks of life, from the middle class to the yangban (who were mainly high government officials, noblemen and aristocrats).

Blue House : The signature markings of the Presidential Residence of Cheong Wa Dae are its blue tiles. It is the first thing that catches one's attention upon entering the premises. The blue tiles and the smooth roof blend beautifully with Mt. Bugaksan in the backdrop.

Royal Guard Changing Ceremonies : In ancient times, the royal guards of Joseon Dynasty performed the given task by guarding the Gwanghwamun Gate, the entrance of Gyeongbokgung Palace where the king ruled the country. Since 1469, the ceremony has taken place and its record has been consulted for the present reenactm ent ceremony.

Gyeongbokgung Palace : Built in 1395, Gyeongbokgung Palace is also commonly referred to as the Northern Palace because its location is furthest north when compared to the neighboring palaces of Changdeokgung (Eastern Palace) and Gyeongheegung (Western Palace) Palace. Gyeongbokgung Palace is arguably the most beautiful, and remains the la rgest of all five palaces.

Insadong Antique Alley, located in the heart of the city, is an important place where old but precious and traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, traditional teahouses, and cafes.

N Seoul Tower opened to the public on October 15, 1980 and has since become a major tourist attraction. The 236.7m tower sits atop Namsan Mountain (243m). The observatory offers panoramic views of Seoul and the surrounding areas.

Namdaemun Market is the largest traditional market in Korea with over 10,000 stores that line the streets around Namdaemun (Gate), the main southern gate of the old city wall. It boasts one of the largest distribution structures in Korea, providing local products, daily living essentials, food products, medical supplies and more to retailers and consumers across the country. Due to the wholesale nature of the market, shoppers can comparison shop for the lowest prices on all sorts of goods.

Bukchon Hanok Village, not only represents Seoul, but the entire country of Korea. There's a reason for why this area has become so popular amongst foreigners; there's no other area that quite shows the spirit of the Korean people and the ways of the past.

Insadong Antique Alley, located in the heart of the city, is an important place where old but precious and traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, traditional teahouses, and cafes.

Gwangjang Market is famous for its abundance of street food. Many international visitors frequently visit to sample traditional Korean food. Bindaetteok (mung bean pancakes), bibimbap (mixed rice) and hotteok (pancakes with brown sugar filling) are the market's specialties. The bindaetteok in particular is a must-eat dish at this market. Mung beans are soaked and then ground in between millstones into a batter, and fried up with vegetables or chopped meat (beef or pork).

Myeongdong Street : Myeong-dong’s street stalls are a real tourist attraction selling all kinds of items including belts, watches, ties and T-shirts. There are also street food stalls serving traditional Korea delicacies such as fish cakes, tteokbokki (a stir-fried dish made of rice cakes with vegetables in hot sauce) and soondae (steamed pig’s intestines stuffed with bean curd, soy bean sprouts, green onions, starch noodles and mushrooms).